Digital advertising has become a revolution in recent years, and recent studies suggest that the use of the digital signage is expected to increase three times more in the coming years despite the economic downturn. The increase in the use of this type of narrowcast (unlike the broadcast or broadcasting) is due in large part to the fall in costs of plasma and LCD technology that prices have dropped. And the cost of digital advertising is cheaper than conventional (as written signage, advertisements in newspapers, etc.) The digital signage applications are increasing with LCD screens located outdoors almost everywhere, including the outdoor digital signage, thanks to the use of LCD cabinets or cabinets for plasma. These are some of the uses of the digital signage:-points of public information for news and information – internal information – corporate messages, health and safety, news, etc – advertising in general and creation of brands – influencing customer behavior and improve the customer experience – aesthetic and entertainment for an effective digital advertising campaign, you only need three things:-a digital campaign that may include photographs, videos, music, voice and text and can be as simple or as complex as required. Many companies that manufacture digital signage often try and sell digital campaigns with their products, although it should be noted these types of agreements most often are simple Power Point presentations that can be done, literally, either. It is much better to create a simple campaign yourself or if you want something more lavish then is better to pay an advertising agency that creates one for you. -Display device the basic options really are LCD or plasma, and while there are advantages and disadvantages in both systems (like the picture and recording quality), these have been reduced drastically with the advancement of technology.

Some digital cartelerias display technology applied touch, but this is only suitable for interactive campaigns, such as those used in the information kiosks. -Protection if digital signage should be placed outdoors or in an industrial sector or similar areas should then be protected from the elements and the most effective method of doing so is placing them in a box LCD (or plasma Cabinet). These displays are often manufactured under industry standards, such as the NEMA in the U.S. System.UU or grades IP in Europe.