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The junk mail can be an advertising action pillar or can be the ideal complement to increase sales and brand previously localized areas in recognition and selected maximum interest for the advertiser. If brochures to buzonear incorporate an offer or discount, for example a discount on the next purchase, a free trial, or a voucher discount or gift 2 x 1, the advertising by junk mail may have very attractive results. It can also serve to communicate a phone contact or address, to communicate new offers and products or for so many different targets advertising that we recommend always have well marked and focus mainly on one of them. One way or another, the junk mail, is an advertising medium that is still used many for their effectiveness; so much for advertising agencies as especially for direct advertisers are large multinationals and small advertisers. Many companies even have specialists and responsible for direct marketing and junk mail in your Dept. of Marketing and media.