In the third chapter she places objects as memory elements, representations of a specific perception of the world. It compares ancestral objects the compensatory ones therefore in it if they camouflage the absence and hinders the esquecimento, while express the relation human being with the world, the life and death. To follow, contradicting Namer, it affirms the author who the Museum is the instance of consecration of all the memory modalities, in the time and history? it is the dynamic instance of construction of the memory and evoke the different experiences of the collective memory. The plurality of the memory is also applied to the museums of territory, the ecomuseus and the small farms. In these spaces the memory if does not relate with the logic of the material patrimony but it converges of the individual souvenirs that configure the collective memories. In these polar regions, the main interest is the active reconstitution of the memories that project the souvenirs of devir? what we understand for ' ' memory prospectiva' '. In this in case that, musealizacao becomes of the restitution act, of which they participate the collectives where the memory assumes polimorfo character, subject to manipulations of direction. Finally, in I capitulate room, mentions to it another type to it of memory: the imagtica, reconhecvel for its capacity of creation, dinamizando, reproducing and modifying images of all the types, that make use of the power to produce a basic illusion where the Real if dispossesses exactly of itself where the memory becomes desired, waited and manipulated for the individual and the capacity to produce and to spread out images in the ones of to the measure of the power; here it is the Virtual Museum..