This workmanship deals with subjects that normally are not boarded for the traditional economists, but that they are very interesting and instigantes. Academic: Postal Franciele Axe Professor: Fbio Helms University of Deep Step Social Communication Advertising and Propaganda V semester. The author of this workmanship is the economist and professor in the University of Chicago. Graduated economy in Harvard and Ph.D in the MIT, Levitt he counted on the aid of the journalist of the New York Times Magazine Stephen J Dubner, Steven Levitt gained the Medal John You beat Clark in 2003, that premia economists of less than forty years. In the Levitt introduction of the one panorama on the workmanship and speaks on the specialists, as they use the information that its favor has. A real estate broker obtains to vender its proper house for a better price of what if the same house was of a customer.
This because according to author it reacts the incentives and a bigger profit is good incentive for a corrector, already the commission would not be valid effort in such a way to receive 150 dollars more than. ‘ ‘ It is a specialist knows its area of better work of what the layperson on behalf of which he acts. It most is informed on the value of the house, the conditions of the real estate market and until how much to the expectations of comprador’ ‘. As well as the real estate brokers, the lawyers, the dentists, the mechanics, the advertising executives use the information that its favor has. An advertising executive owner of an agency goes to use its knowledge all to promote the agency and to attract customers.